When corresponding about this Fort Vancouver Mobile project (writing grants, sending letters of inquiry, etc.), it would be helpful to have letterhead and other graphical support to give our materials a professional appearance and continuity. Dr. Dene Grigar of Washington State University Vancouver has designed this logo draft, with such goals in mind. What do you think? Should we have a separate look for our behind-the-scenes materials, like this? If so, what feedback would you give on this draft?
My thinking in creating the logo is that we need a single image that signals our participation in the project. That image cannot be the one the site uses since that one belongs to it. It has to be one that plays off that idea and sets us apart. I do not like to use the word "brand" because it is too crass for academics and art. I think of it as "ethos." We need to establish a common ethos. This way when we develop our own particular narrative out of the project, folks still know that they emanate from the project and so carry with it its basic principles.
ReplyDelete--Dene
Looks great! I'd suggest adding the NPS Arrowhead logo to the green bar on the left. Since this is an NPS-involved/involved project, let's make use of it (it's one of the nation's most recognizable logos). I also think the colors could be more of a green/brown combo and that the NPS Fruitiger font might work well (again, in connecting to the NPS nature of the project and the venue). Great start!
ReplyDelete--Greg
I think the design idea of the cell phone bars blended with the bastion is brilliant! I would like to see what it looks like, as well, with the arrowhead and the green/brown color scheme and Frutiger font (it's sans serif, too, and it might add another subtle layer of connection to the National Park Service). Maybe the arrowhead could be inside the final bar, at the top right, where the bastion is?
ReplyDelete