Example of one of our plotted GPS field maps

One key step in creating a high-quality mobile interactive experience (or airrative, as I have started to call this form, because the immersive story exists entirely in the air) is to walk the physical site, really get to know it and then design a highly detailed, plotted and annotated site map, with GPS coordinates identified for each spot that the creative team might want to use. That way, say, the team wants to embed a video that relates to the Old River Road entrance at this site. It can get out this map, find that spot is identified as Node 24, then look up the accompanying annotations of coordinates and details about what already is being delivered there as well as nearby, for compositional coherence.